Features case studies and results from business professionals who refused to ask for referrals and had business-changing successProvides a step-by-step roadmap on what to do to build a referral generating planGives practical advice on why business owners shouldn't ask for referrals, shouldn't pay for referrals, and what to do insteadProvides lessons business owner Stacey Brown Randall learned after overcoming one business failure to launch a business that generates triple digit referrals every yearFeatures a better way to grow a business instead of using outdated business development techniques like cold calling or cold emailing