Description - Getting Started in Small Business For Dummies - Australia and New Zealand by Veechi Curtis
Ensure success when starting your small business with this
must-have introductory guide
Have you always wanted to know what it takes to run a successful
small business? This easy-to-follow guide includes everything you
need to know to get started. Turn your business idea into reality
with handy information on all the basics, from learning how to
create a strong business plan to developing a solid online
presence.
Create your first business plan discover how
to develop smart business strategies and build a roadmap for
success
Learn the legal jargon protect your ideas and
register your business properly
Market your business strategically establish
who your key customers are, research your rivals, and create a
killer marketing plan
Take the stress out of bookkeeping ensure all
of your admin is covered, from choosing accounting software to
handling petty cash
Master online marketing explore different ways
to reach customers with keyword optimisation and other online
tools
Open the book and find:
Advice about being your own boss
Secrets for matching sales goals to savvy marketing
strategies
Guidelines for keeping your finances in shape
A step-by-step guide to profit margins
Tips on using social media to promote your business
Learn to:
Decide what type of small business is right for you
Put together a winning business plan
Understand your financial and legal obligations
Maximise your online presence
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