Description - Global Advantage on the Internet: From Corporate Connectivity to International Competitiveness by Mary J. Cronin
Global Advantage on the Internet From Corporate Connectivity to
International Competitiveness Mary J. Cronin "In her earlier book,
Doing Business on the Internet, Mary Cronin demonstrated a radar
vision -- she was one of the first to develop a clear image of
market possibilities among the clutter of technologies and hype.
Equivalently, in Global Advantage on the Internet, she is a digital
visionary, this time with a satellite view of the whole globe..
Mary describes the unique challenges of deriving sustained income
from a dynamic, elusive market, and for nations particularly, to
play by the new rules and culture of cyber business." -- Bud
Mathaisel, National Director, Multimedia Consulting Services, Ernst
& Young LLP Business on the Internet is going global. Thousands
of U.S. companies have already discovered the value of the World
Wide Web for marketing, sales, and customer support. The Web breaks
down traditional barriers to international commerce, and innovative
companies can use it to transcend the limits of size and location
and to compete in the global electronic marketplace. But to thrive
in this new environment, managers need to understand both the
advantages and the pitfalls of business without borders. Global
Advantage on the Internet analyzes successful strategies of
corporations around the world, illustrating how the Internet has
changed the rules for international competitiveness. Author Mary J.
Cronin moves beyond the United States to discuss how other
countries are working to increase national competitiveness and
information infrastructures. Global Advantage on the Internet
provides essential insights for turning connectivity into
international competitiveness, including:
* Critical success factors for global commerce on the World Wide
Web
* Evaluation of national information infrastructure developments
and the growth of electronic commerce around the world
* Locating international business resources on the Web
* Impact of U.S. government policy on corporate Internet leadership
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