Description - The Global Jukebox by Robert Burnett
Popular music is with us constantly. Not only do we listen to music in our homes and at live performances, but also as a sonic background in cars, bars, aeroplanes, restaurants and shopping malls. The Global Jukebox is the first comprehensive study of the international industry which produces, markets and distributes popular music. Burnett examines how the industry is responding to the need to produce global stars and global product for an ever-growing international audience. He discusses the effect of new media technologies and means of communication, including digitalisation, satellite broadcasting and the Internet, and considers the role of the largest and single most important market for commercial music, the United States.
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Perspectives on Multimedia: Communication, Media and Information Technology
