Description - Gourmet to Go by Robert Wemischner
"In this book we will communicate just how competitive and serious
the business of specialty food retailing is today. We will provide
you with a comprehensive overview of the industry, the market
today, tools to [enable you] to make a commitment to go ahead, a
thorough outline for your business plan, checklists for the most
important planning stages, anecdotes and recommendations from the
top players in the industry, and tips and insights into the
intangibles of what makes good businesses good. You will have a
better chance of success by being well armed and taking all the
right precautions through careful preopening research and
development. And you will see that, for success, it is not just
information and organization but ample funding that will give your
new business a fighting chance to ripen, develop, and succeed.
Guided by this text and the accumulated wisdom of sage retailers
who've paved the way, and fueled by your own enterprising spirit
and imagination, dream big, plan carefully, and proceed with
confidence to success." ? From the Preface of Gourmet to Go
It begins with a dream, a longing for the independence,
self-reliance, and creative freedom of running your own specialty
take-out food store. But if you want that dream to become a
reality, you can't rely solely on your expertise as a chef,
manager, or owner of a previous business ? you'll need to
develop all of those skills and more. You need a comprehensive,
reliable information source that shows you what to expect and
prepares you to deal with the unexpected. You need to learn from
the successes and failures of others how to envision, plan,
finance, establish, and run a successful gourmet retail operation.
You need Gourmet to Go.
This full-spectrum guide offers solid direction on every aspect
of the retail specialty food industry. Making liberal use of case
studies, Robert Wemischner and Karen Karp lead you step by step
through each phase of the development and operation of a take-out
gourmet store. They help you find the concept that's right for you,
write a business plan, and secure the financing you'll need. Next,
you'll discover what to look for in choosing your location; how to
communicate with designers, builders, and contractors; and the ins
and outs of legal structure and complying with government
regulations. You'll learn how to select graphic designs, purchase
and price merchandise, hire and train employees, set store
policies, and manage your cash. Each of these issues is presented
in a clear, forthright style that enables you to understand your
options and make informed choices. You'll also learn how to:
Market and promote your store and build a steady clientele
Exceed your customers' expectations for quality and
service
Use in-store signage and irresistible merchandise displays to
increase sales
Expand or convert an existing business
Fine-tune your business to promote growth
Whether you're a foodservice professional yearning for
independence or a retailer looking to expand or transform your
current business; whether you're a caterer wanting to offer your
creations to a broader public or a successful manager in search of
a great business opportunity, Gourmet to Go helps you start strong
and guides you every step of the way, until your dream comes
true.
Buy Gourmet to Go by Robert Wemischner from Australia's Online Independent Bookstore, BooksDirect.
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