BooksDirect

Description - Integrated Marketing Communications in Football by Argyro Elisavet Manoli

  • Offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs' practitioners' perspectives of IMC and the integration processes taking place within the clubs.
  • Valuable insight into the most commercialised and watched sport league in the world.

Buy Integrated Marketing Communications in Football by Argyro Elisavet Manoli from Australia's Online Independent Bookstore, BooksDirect.

A Preview for this title is currently not available.