Key Business Analytics: The 60+ tools every manager needs to turn data into insights by Bernard Marr (9781292017433)

Bernard Marr

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ISBN: 9781292017433

Format: Paperback / softback, 280 pages , 231mm x 156mm x 12mm

Published: 04-May-2016

Imprint: FT Publishing International

Publisher: Pearson Education Limited

Country of Publication: United Kingdom

Description - Key Business Analytics: The 60+ tools every manager needs to turn data into insights by Bernard Marr

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.

It includes analysis techniques within the following categories:

Financial analytics – cashflow, profitability, sales forecasts
Market analytics – market size, market trends, marketing channels
Customer analytics – customer lifetime values, social media, customer needs
Employee analytics – capacity, performance, leadership
Operational analytics – supply chains, competencies, environmental impact
Bare business analytics – sentiments, text, correlations

Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:

What is it?
When should I use it?
How do I use it?
Tips and pitfalls
Further reading

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Classification:
Economics, finance, business & management »
Business & management »
Management & management techniques

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Key Business Analytics: The 60+ tools every manager needs to turn data into insights

- better understand customers, identify cost savings and growth opportunities

Bernard Marr

Description - Key Business Analytics: The 60+ tools every manager needs to turn data into insights by Bernard Marr

(02) 9457 1190