Likeable Business lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity-which customers find more likeable than traditional marketing campaigns.

Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media. He has won three WOMMY awards from WOMMA for excellence in word-of-mouth marketing.