Description - Low-budget Online Marketing by Holly Berkley
Learn how to use the same online marketing tactics and strategies that major corporations use - for a fraction of the cost! Large companies have big budgets for online marketing. But what's the difference between a GBP 100,000 campaign and a GBP 1,000 campaign? Surprisingly, not much! This book teaches small-business operators how to achieve big-business marketing success on a small-business budget. Fully revised and updated to take advantage of new and emerging technology and trends, this volume takes readers behind the scenes of successful marketing campaigns and shows small-business owners how they can adapt those strategies to their own needs and budget. For anyone looking to attract attention to their small business on the web with only modest outlay, this book will show how.
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