Description - Managing Change in the Printing and Publishing Industry: Strategic Approaches by Philip Birch
Strategic issues affecting the printing and publishing industry are addressed in this book. It is structured around eight chapters which have been contributed by people in the industry. They share their analysis, thoughts and visions on issues they believe will shape the industry as it moves towards the next century. Issues which they identify and discuss include the challenge of managing change, the changing face of educational publishing, the changing role of production in publishing, the re-invention of printing, managing change in the manufacturing industry, forecasting and strategic influences in paper manufacturing and marketing. There is also a chapter on the legal issues in the print/publishing relationship. The contributors to this volume include: John Holloran, Group Chief Executive, BPC; Edward Lane, President, Magazine Publishing Services, R.R.
Donnelley; Mike Barnard, Director, Macmillan; Norman Davenport, anaging Director, Kymmene UK; Chris Kington, former Vice Chairman, Educational Publishers Council; Professor John Kay, Management Studies, Cranfield University; David Sarjeant, Head of Legal Affairs, BBC Enterprises; and Brian Blunden, Managing Director, Pira International.
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