Description - Marketing in the Participation Age by Daina Middleton
Turn intrinsic human desires into your most powerful marketing
tool. Marketing in the Participation Age shows you
how to rethink marketing. Transform consumers into active
participants for your brand by capturing their interest, empowering
them to contribute, and developing meaningful relationships that
keep them involved. Learn how to create a marketing environment
that fulfills your customers' desire to seek challenges and
discover new things?and watch their participation yield
greater revenues for your business.
"Marketing is constantly evolving. Companies can't compete by
using the same old, tired tools. This book provides fresh
inspiration, with a new framework for doing things
differently."
?Sally Hogshead, author of Fascinate;
inductee into the CPAE Speaker Hall of Fame
"Participant marketing transformed the way we did business in
the marketplace as an agency and provided a framework for doing
business with clients that added unique value to their marketing
efforts."
?Kris Pinto, founder of Moxie Interactive
Buy Marketing in the Participation Age by Daina Middleton from Australia's Online Independent Bookstore, BooksDirect.
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