The title of this book is Marketing Research, Tenth Edition WileyPLUS LMS Card and is written by author Carl McDaniel. The book Marketing Research, Tenth Edition WileyPLUS LMS Card is published by John Wiley & Sons Inc. The ISBN of this book is 9781119024095 and the format is Paperback / softback. The publisher has not provided a book description for Marketing Research, Tenth Edition WileyPLUS LMS Card by Carl McDaniel.