The title of this book is Marketing Research, Tenth Edition with WileyPLUS Blackboard Card Set and is written by author Carl McDaniel. The book Marketing Research, Tenth Edition with WileyPLUS Blackboard Card Set is published by John Wiley & Sons Inc. The ISBN of this book is 9781119150329 and the format is Paperback / softback. The publisher has not provided a book description for Marketing Research, Tenth Edition with WileyPLUS Blackboard Card Set by Carl McDaniel.