Description - Marketing the e-Business by Charles Dennis
Marketing the e-Business looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marketing themes of product price, promotion, place etc.) this accessible text looks at the bigger 'e' considerations, such as legislation, data protection, security, governance, intellectual property, ethics, and more. The book helps the reader work through these marketing issues in a logical order and demonstrates how they may be pulled together into an actual marketing plan.
Buy Marketing the e-Business by Charles Dennis from Australia's Online Independent Bookstore, BooksDirect.
Other Editions - Marketing the e-Business by Charles Dennis
A Preview for this title is currently not available.
Available to order, ships in 7-10 business days
There's a Body in the Window Seat!: The History of Arsenic and Old Lace
