Description - Mass Communication: Producers and Consumers by Brent D. Ruben
The leaps and bounds that technology has made in the past several years changed the lives of people in countless ways. As this digital technology evolves, the definition of mass communication grows. Cognizant of these developments, the authors of Mass Communication: Producers and Consumers, have included chapters dedicated to these new mass communication instruments and institutions. Mass Communication: Producers and Consumers is comprised of four parts: Part 1: Understanding Mass Communication Part 2: The Production of Information Part 3: The Production of Information: Electronic Media Part 4: Message Making Mass Communication: Producers and Consumers features: An online integrated enhanced learning package to enrich student learning. Activities include videos, interactive flash cards, exercises, test questions, and more. Careers in the Field explore career potential and possible career growth areas Discussion Questions encourage students to further explore the concepts they learned in the chapter A dedicated chapter on Tomorrow's Media. As the mass communication climate changes rapidly, this chapter is housed on the Web so it can be updated frequently and remain current.
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