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Description - Music & Entertainment Marketing: A Practical User's Guide by Ben O'Hara

Music and Entertainment Marketing takes a close look at the complexities of bringing an artist's work to their audience. This practical guide will help students, teachers and artists through the maze of marketing and promotional possibilities that confronts the music industry in Australia today. The book helps the reader understand the fundamental issues and examines the theory and practice of best leveraging both paid and 'free' opportunities.

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