Description - Parties and Their Members by Susan E. Scarrow
Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social
developments by modifying their ideas about how members can help parties achieve their goals.
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