Description - Personal Influence by Elihu Katz
First published in 1955, Personal Influence reports the results of a pioneering study conducted in Decatur, Illinois, validating Lazarsfeld's discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
Buy Personal Influence by Elihu Katz from Australia's Online Independent Bookstore, BooksDirect.
Other Editions - Personal Influence by Elihu Katz
A Preview for this title is currently not available.
Available to order, ships in 7-10 business days
