The author finds that the use of systematic search at the launch relates positively to both the discovery of wealth-generating ideas and the founding of ventures. The book also uncovers the characteristics of forgiving business models and discusses their teachability. Training elements of the book include a prescriptive model of how to search for and discover wealth-generating ideas, a detailed protocol for how to train aspiring entrepreneurs in the use of systematic search, and an instrument that allows aspiring entrepreneurs to test the potential of their ideas before launching a venture.

The book will be of interest to business and entrepreneurship scholars and teachers, students and aspiring entrepreneurs who are looking for prescriptive tools to help them launch a successful business.