Description - Presidents as Candidates by Kathryn D. Tenpas
This text presents a treatment of the White House role in re-election efforts of contemporary presidents since 1956. It examines eight re-election campaigns from Eisenhower through to Clinton. The author considers the differences and similarities of each White House led effort, analyzing the political, institutional and policy factors that affect the strategies and decisions. From this she develops a typology of three standard types of campaigns: "victorious", "defeated" and "take-over", offering observations and insights that are invaluable for understanding presidential re-election efforts.
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