● This Audience Is Growing: Dog ownership has skyrocketed 77.2% across high income households that earn $150,000/year in the last 10 years, with a 26% increase in the last 2 years alone.

● This Audience Is Spending More: Consumer spending on the pampering and ‘humanization’ of pets has become a lucrative trend, with the US pet market estimated to be worth over $72 billion.

● Women Lead This Trend: 60% of women between 18-44 years old in the US have a dog. 68% of women would choose their dog over a significant other, and 91% would sell a prized possession to pay for her dog’s surgery.

● Doodles Are Most Popular Breed: Seven of the top ten most common mixed breed dogs in the world are poodle mixes. On Instagram, #doodlesofinstagram has 3.4 million posts, while #goldendoodle has 4.5 million posts and #Labradoodle has 2.4 million posts.

AUDIENCE:

Women doodle (poodle-mix breed) owners

People thinking about raising a doodle

New doodle owners

Spouses and relatives of doodle women owners - will buy as gifts