In today's fast-paced market, leaders are experiencing challenges that don't respond to yesterday's solutions; long-term customers are buying less, margins are tightening, and the pressure is building. Leaders face more game-changing decisions in a shorter time span. The choices they make at this critical time will either reignite growth or condemn them to business gravity. Reignite provides many pragmatic examples and tools that help executives, managers, and leaders see opportunity through a different lens, so they can discover the profitable connection between market needs and their organization's unique capabilities.