Is constant reinvention the key to winning in today's fast-paced world? Not judging by the results of some of the world's best performing companies. In Repeatability, the leaders of Bain & Company's influential strategy practice reveal a powerful truth: successful companies that endure maintain a form of simplicity at their core. More than anything else, a "great repeatable business model" equips companies to deal successfully with complexity, the silent killer of profitable growth.