Description - Reshaping the Media by Everette E. Dennis
This volume takes a stock of the forces that converge to create an information society. The author discusses the media and the people, the economics of news, media coverage of politics and elections, possible ways of improving media content, mass communicaton theory today and methods of educating media professionals. Throughout, he remains concerned to connect two kinds of media knowledge: that which emerges from the work of media scholars and researchers, and that of media professionals gained by acquaintance with the media industries.
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