Description - The Responsible Business by Carol Sanford
"When most people think of corporate responsibility, they are
focusing on a business's effect on and relationship to
stakeholders. A Responsible Business sees stakeholders as full
partners and meaningful instruments for the evolution of healthier
communities and more successful businesses."
?from the Introduction
The Responsible Business offers a new and strategic
approach to doing business that holistically integrates
responsibility into all aspects of an organization, allowing for
returns at every level, business and social. This book goes beyond
the often well intentioned but limited attempts at sustainability
to present a framework that allows organizations to bring
responsibility into everything they do and re-imagine success. From
innovation, product development, and production processes to
business management, strategic planning, and shareholder
development, the author shows how being a Responsible Business is a
practical skill that can be applied day-to-day at every level of
the business.
No longer just the role of a department or the job of CSR
professionals, successful responsibility and business efforts start
at the business level, are then taken to the corporate level, and
are finally applied throughout the organization. The Responsible
Business outlines a framework for building a responsibility and
consciousness infrastructure that applies a living systems view to
the business and inspires all of its stakeholders, including
shareholders.
Throughout the book, illustrated by examples from technology to
manufacturing, large and small, public and private, Sanford
demonstrates how to make responsibility integral to all aspects of
a business as an engine for innovation, profitability, and
purpose.
Praise for The Responsible Business
"This is a very significant book. It makes it clear that
businesses have a single boss with five interrelated aspects. The
stories are among the crispest, most evocative case histories I
have seen. The book is for any corporate leader trying to do the
impossible: create a business that recreates the world."
?Art Kleiner, editor-in-chief, strategy + business,
and author, The Age of Heretics
"Carol Sanford offers us a proven, practical, and systems-based
approach that integrates five stakeholder groups into a business
system working as an integral whole. Essential reading for leaders
wanting a system framework for sustainability and business
success!"
?Otto Scharmer, MIT Sloan senior lecturer; author,
Theory U: Leading from the Future as it Emerges; and coauthor,
Presence
"The Responsible Business challenges many assumptions
corporate leaders, investment advisors, and sustainability experts
have long taken for granted. It provides a road map that can help
innovative businesses think about how to be truly
transformational."
?Sam Ford, Fast Company expert blogger and director,
Peppercom
"The powerful concepts in The Responsible Business have
changed the process of sustainable development and how communities
truly thrive. Indeed, these proven approaches will be the roadmap
to truly achieve the deepest level of living communities."
?Bill Reed, founding member of LEED System and
coauthor, The Integrative Design Guide to Green Building
"Critical for re-imagining the future of business. Rarely a day
goes by that I do not call on this way of thinking and looking at
the world. It is useful for taking on the big business decisions
that so many of us face every day."
?Chad Holliday, chairman, Bank of America
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