Available to order, ships in 8-11 business daysAuthor Tony Schwartz created the famous "Daisy Ad," widely viewed as helping get LBJ elected that year and regarded as the most important political television ad in US history.
Media pundits from Ira Glass to Bill Moyers to Marshall McLuhan regarded Tony Schwartz's book as essential reading on media theory.
Barack Obama gave copies to all the people working on his presidential campaigns.
Buy The Responsive Chord by Tony Schwartz from Australia's Online Independent Bookstore, BooksDirect.
Dealing with Difficult People (HBR Emotional Intelligence Series)
HBR's 10 Must Reads on Mental Toughness (with bonus interview "Post-Traumatic Growth and Building Resilience" with Martin Seligman) (HBR's 10 Must Reads)
HBR's 10 Must Reads on Mental Toughness (with Bonus Interview "Post-Traumatic Growth and Building Resilience" with Martin Seligman)
