Description - Ruder Typography-Ruder Philosophy by Helmut Schmid
The celebrated and much sought-after issue of the magazine idea focusing on a towering figure in Swiss graphic design, Emil Ruder, is now in print again. idea is a renowned Japanese magazine on international graphic art and typography. Its 333th edition lent 226 pages to Emil Ruder, showcasing his work, influence, and legacy in the world of typography and beyond yielding a comprehensive survey of Ruder's accomplishments. It brings together essays, discussions, and appraisals from fellow designers, typographers, and artists. It engages with Ruder's many years of work and teaching in Basel, his thirty years as publisher of the famous Typographische Monatsblatter, as well as his posters, fonts, and philosophy. The extraordinary and comprehensive presentation of the life and works of Swiss typographic legend Emil Ruder sold out shortly after coming off the press and will now be available in a facsimile reprint. SELLING POINTS: . Emil Ruder: (1914-1970) was a Swiss typographer and graphic designer who has a widely followed philosophy and put a heavy importance on Sans-serif fonts. He was a major contributor to Swiss Style design. . This book brings together essays, discussions and appraisals from fellow designers as well as shows Ruder's posters, fonts, and philosophy. . This is a Japanese Magazine that focuses on international graphic art and typography and issue 333, focusing on Ruder, sold out shortly after coming off the press. 310 illustrations
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