Description - Small Business Start-up Workbook by Cheryl D. Rickman
In This Practical and Comprehensive workbook, Cheryl Rickman offers a modern approach to self employment and business start up. Packed with real life case studies and practical exercise, checklists and worksheet, it provides a step by step guide to researching and formulating your business idea, planning the right marketing strategies and managing a team that will drive your forward with you.
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