For half a century the US has sat at the center of the global economic system, and Western-style capitalism has dominated. Now, it's no secret that the center of gravity is shifting. The advanced economies that in 2000 consumed 75% of the world's output will, by 2050, consume just 32%. Meanwhile, the emerging economies of the worldBrazil, India, China, and others—will surge forward. Based on firsthand observations of companies defying capitalism's old rules yet prospering, the authors outline compelling new principles for commercial success.