Description - Startup CEO by Matt Blumberg
A definitive book for any CEO?first time or
otherwise?of a high-growth company
While big company CEOs are usually groomed for the job for
years, startup CEOs aren't?and they're often young and
relatively inexperienced in business in general. Author Matt
Blumberg, a technology and marketing entrepreneur, knows this all
too well. Back in 1999, he started a company called Return Path,
which later became the driving force behind the creation of his
blog, OnlyOnce?because "you're only a first time CEO
once."
Now, more than a decade later, he's written Startup CEO.
As the fifth book in the StartUp Revolution series, this
reliable resource is based on Blumberg's experience as a startup
CEO and covers a number of issues he's faced over the dozen years
he's been a CEO.
Offers valuable insights into how the CEO sets the overall
vision and strategy of the company and communicates it to all
stakeholders
Discusses how to build a company's human capital by recruiting,
hiring, and retaining the very best talent
Examines how a CEO must align available resources with the
company's strategy in order to ensure success
Addresses what it takes to master the "How" of being a
CEO?from leading an executive team to managing in any type of
market
Engaging and informative, this book is essential reading for
any, and every, CEO.
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