Strategic Communication in HIV/AIDS Epidemic has been written with the purpose of promoting the use of strategic communication to fight against HIV/AIDS and to provide practical information to those engaged in designing communications programmes for HIV/AIDS. The authors posit that communications has a vital role to play at every stage - from prevention, to testing, to treatment and to care. This book will provide useful guidelines for the same. Strategic Communication in HIV/AIDS Epidemic primarily focuses on strategic communication for behaviour change and change in overall societal norms. Strategic management includes the use of mass media, interpersonal counselling and community participation mobilization. The book is application oriented providing an overview of the approaches, tools and techniques used in dealing with specific issues in HIV/AIDS communication in developing countries. It will be of interest to those responsible for the development and implementation of HIV programmes in developing countries.