This is not an update of Jane Johnston's successful and market leading introductory textbook, Public Relations (4th edition published 2014). It's a brand new introduction, written from scratch.
Coverage of internet-enabled communications integrated throughout.
Includes extensive examples from Australia and NZ, as well as international examples.
Extensive pedagogical features including a new approach to introducing public relations theory, case studies, a fact check feature, tips.
Buy Strategic Communication: Public relations at work by Jane Johnson from Australia's Online Independent Bookstore, BooksDirect.