Order Early for Christmas Delivery. Expect delays as reported by Australia Post and Courier Companies.
BooksDirect

Description - Strategic Communication: Public relations at work by Jane Johnson

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge.

Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication.

Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.

Buy Strategic Communication: Public relations at work by Jane Johnson from Australia's Online Independent Bookstore, BooksDirect.

A Preview for this title is currently not available.
Customers Also Bought
The Public Relations Handbook
Paperback , Oct '20
RRP: $69.99 $69.29
The Sea Gate
Paperback , Sep '20
20% OFF!
RRP: $32.99 $26.39
The Sultan's Wife
Paperback , Aug '21
20% OFF!
RRP: $19.99 $15.99
The Tenth Gift
Paperback , Oct '20
20% OFF!
RRP: $19.99 $15.99
Court of Lions
Paperback , Jan '18
20% OFF!
RRP: $18.99 $15.19
The Salt Road
Paperback , Mar '21
20% OFF!
RRP: $19.99 $15.99
Pillars of Light
Hardback , Nov '21
RRP: $45.41 $40.87
Secret Country
Paperback , May '07
RRP: $34.70 $31.23