Description - The Strategy of Desire by Ernest Dichter
Ernest Dichter is famous as one of the founding fathers of motivational research. Applying the social sciences to a variety of problems, Dichter's work as an author and corporate advisor emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. His methods utilized psychoanalytic theory and depth interviewing in order to discover unconsciously held attitudes and beliefs that help to explain why people act the way they do and how positive behavioral change might
Buy The Strategy of Desire by Ernest Dichter from Australia's Online Independent Bookstore, BooksDirect.
Other Editions - The Strategy of Desire by Ernest Dichter
A Preview for this title is currently not available.
Available to order, ships in 7-10 business days
