Taking Down Goliath by Kevin Ryan (9781137444202)

Rob "Spider" Graham

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ISBN: 9781137444202

Format: Hardback, 238 pages , 235mm x 155mm

Published: 09-Dec-2014

Imprint: Palgrave Macmillan

Publisher: Palgrave Macmillan

Country of Publication: United Kingdom

Description - Taking Down Goliath by Kevin Ryan

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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Classification:
Economics, finance, business & management »
Business & management »
Sales & marketing

Other Editions - Taking Down Goliath by Kevin Ryan

Paperback / softback
(December 2014)

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Taking Down Goliath

Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Kevin Ryan

Rob "Spider" Graham

Description - Taking Down Goliath by Kevin Ryan

Other Editions - Taking Down Goliath by Kevin Ryan

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