Description - Technology in Context by Ernest Braun
This text is a comprehensive and accessible analysis of technology assessment. The author argues against a narrow view of technology as simply a means of making a profit and instead advocates a long term view which considers the wider interests of the firm and society. Technology in Context defines and describes technology assessment in detail and shows the role it can and should play in the strategic management of firms. In particular, the author demonstrates what information is needed to manage technology effectively and with the greatest possible benefit to the firm and its employees. Technology assessment supplies an early warning of the potential hazards of technologies, and provides the necessary information to allow managers to make informed choices about the impact of technology on the firm and society. The text also explores the main problems associated with the application of technology including the danger of environmental degradation and the problems of employment and skills. Technology in Context is a complete introduction to the theory and methods of technology assessment as a tool of strategic management.
It will be a useful book for all those interested in the management and social role of technology.
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