As a career consultant, working within a professional services firm, you have a lot of ground to cover. Over time, you may work with hundreds of organisations, thousands of individuals, and across multiple industries. You need to work both in the business, delivering to clients, and on the business, ensuring that you remain up to date, sufficiently well known, and financially successful enough to meet your goals.

That is where The Consultant's Playbook comes in. It is your go-to source for how-to activities. It includes processes, activities, guidelines, and checklists. It advises you on actions that are appropriate for a given situation or scenario, and it answers the question "What do I do when ..." across the entire consultant lifecycle.

The goal for this book is to allow professional consultants to make a difference for themselves, for their clients, and for their business, by providing the tools they need. You might be an aspiring partner who needs to understand clients and customer requirements better because your business depends on it. Or you might be an internal consultant, providing advice and guidance for members of your own company.

By investing in The Consultant's Playbook, you will be able to:

• Successfully deliver on your engagements more of the time.
• Grow your reputation through improved successful delivery.
• Add real value to your engagements and for your clients.

This book is therefore aimed at:

• Professional consultants who are involved across the lifecycle, either on their own or within a larger organisation, aiming to make a real difference in their impact through continuous improvement activities.
• Consultancy leaders and owners of small and medium-sized consultancy, who operate both on the business and in the business, looking for scalability, repeatability, and consistency in their team.
• Junior or less experienced consultants who, as they grow their career, will find that more and more resonates and can be applied.