After a series of failures, the always resourceful Francis the Fox finds a new way of attacking his opponents and raising his status. Ad money starts pouring in when his new business, The Fox's New Channel, begins broadcasting tabloid shows all day long.

His questionable measures land him in hot water after he launches a smear campaign against the old mayor, William the Wolf. Francis's devious tricks send him to court to answer for his actions-and may even put him in jail.