Description - The Future of Shopping: 2nd edition by Jorg Snoeck
The award-winning retail handbook, The Future of Shopping: Where Everyone is a Retailer (2018 Management Book of the Year) is back in a new, updated edition. Since it was first published, we have experienced a pandemic, a digitisation race, and the bankruptcy of numerous iconic shops. This one crisis year has meant more turnaround for the trade sector than an entire decade. This book addresses a new perspective on globalisation, and the pressing questions of what brands and merchants must do to survive in this new retail landscape. AUTHORS: Jorg Snoeck is the founder of RetailDetail, a leading communication and network platform for retail and FMCG (Fast-Moving Consumer Goods) professionals in the Benelux, and the driving force behind the RetailHub knowledge and inspiration centre, where people can gain a deeper understanding of the future of the retail shopping trade. He is an internationally renowned keynote speaker and co-author of The Future of Shopping, the 2018 management book of the year. Pauline Neerman is an editor at RetailDetail and has been writing about retail trends and innovations for over a decade. SELLING POINTS: . A revised and updated edition of the Management Book of the Year (2018) . Provides a framework for adapting your brand to the consumer of today and tomorrow 25 colour, 30 b/w illustrations
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