Description - The Heinemann English Project: Advertising by Mark Stracey
Advertising, written by Mark Stracey is an issues-based topic book exploring the controversial and omnipresent world of advertising. How does advertising work? Who is it aimed at? What techniques do advertisers use to persuade? What types of advertising are there? Advertising uses case studies and individual examples to probe the world of advertising, looking in detail at the ways in which language works.
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