Provides a significant cross-section of work relating to the current state and future possibilities for the internationalisation of Asian retailing

The contributors offer local knowledge useful for those looking in from outside the region

Asia is a key economic area in the world that generates increasing interest from both business and academia. China and Japan are key target markets for the majority of the world's main global scale retailers

Will generate a great deal of interest in Asia (especially Japan and China), and also among American and European academics in the retail, international business and strategy fields