Since coming to power, President Erdoan's Justice and Development Party (AKP) have focused on narrating their vision of a 'New Turkey'- an ideal that has resulted in the politicisation of popular culture and people's everyday lives. Exposing the strategy of Turkey's ruling elite to obtain cultural hegemony, this book examines the AKP's efforts to rewrite Turkish public memory by promoting its ideas through TV series, movies, propaganda videos, school curricula and material culture in urban public spaces. It also explores the tactics of cultural resistance developed by the politically weak to counter the ruling elite's dominant culture of pious conservatism.