Description - The Problem of Political Marketing by Dr Heather Savigny
Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following:
* Why have politicians adopted political marketing? What are the contextual factors that have led to this?
* How does the political marketing literature model this activity?
* What are the underlying assumptions of these models
* How does political marketing affect democracy?
* How is political marketing best conceptualised and understood in light of this critical analysis?
Buy The Problem of Political Marketing by Dr Heather Savigny from Australia's Online Independent Bookstore, BooksDirect.
Other Editions - The Problem of Political Marketing by Dr Heather Savigny
A Preview for this title is currently not available.
Print on Demand, Firm Sale, 4-6 weeks for delivery.
