Speaks directly to executives, middle managers, and entrepreneurs in need of critical thinking skills for themselves and their teamsOffers engaging lessons in strategy formation for executives, novices, and those in betweenFeatures V-REEL, a simple yet complete framework for strategy development that is free of industry jargonUses intuitive language and engaging storytelling to simplify complex business conceptsOffers simple terminology for use within and across business units to facilitate communication and decision makingPresents visually engaging diagrams to guide the reader through the V-REEL FrameworkExecutives, entrepreneurs, middle managers and other leaders come away with new ability to: evaluate their rareness in the marketplace and form sound strategies that will stand up to market conditions, recognize threats to their ability to create value and the potential for mitigating those threats, understand the dynamic nature of the marketplace and how to determine if they have enough time to create real value, recognize when to walk away from an idea and pursue something better.