Description - Tourism in the Age of Globalisation by Chris Cooper
The revolutionary progress achieved in information and communication technology is gradually transforming the world into a global village. This volume, edited by an eminent board of international specialists, evaluates the nature and resilience of the emerging global economy and its implications for tourism. The subject is examined in four sections: The Age of Globalisation: including contextual overviews of territorial economic integration. The Globalisation of Tourism Demand and Marketing: including the new tourist and consumer, the effects of globalisation on tourism promotion. Globalisation and Competitiveness in Tourism: including inter-firm alliances, safety and national security, quality management, and productivity. Globalisation of Tourism's Approach to Sustainability: including environmental policies, cultural identity, sustainable development. Cooper and Wahab's concluding chapter draws together the work to suggest that economic globalisation may ultimately fuel a new active global competition between tourist destinations.
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