Description - Tourism Information Techn by Pierre Benckendorff
This second edition of 'Tourism Information Technology' continues to cover the complexities of how information technology is being used in the tourism industry. Fully updated, it covers IT applications in all sectors of the industry including airlines, travel intermediaries, accommodation, foodservice, destinations, attractions, events and entertainment. Organised around the stages of the visitor journey, it covers how tourists are using technologies to support decision making before their trip, during their travels and upon their return. This revised edition also includes the various social media that are impacting the travel industry and consider the increasing number of networks in tourism.
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