Emotion stories are seen as intricately woven with stories of identity, therefore having implications for how people perceive their moral worth. Within a framework informed by communication theories, social constructionism and systemic and narrative therapies, Glenda Fredman offers a repertoire of possibilities to talk about feelings, share understanding and transform emotion. Using her personal stories, transcripts of conversations and case vignettes to "speak" the theory, she shows how paying careful attention to each person' s emotional language rules and theories can avoid coercion, undermining, isolating or creating an impasse between the people involved.