Over the next fifty years, the innovative cooperative continued to expand and revolutionize the industry. Tree Top was the first processor to produce and market frozen apple juice concentrate. They devised modern processing methods and equipment. Multiple strategic acquisitions enabled Tree Top to introduce new consumer items and compete in the industrial marketing category, providing dried ingredients to makers of oatmeal, ice cream, cake mixes, and other foods. The corporation navigated many challenges, including two devastating fires, the 1989 Alar scare, frequent apple shortages, and intense competition from China.

Today, Washington is still the nation's leading domestic apple producer, and the fruit is the state's top-ranked agricultural commodity. Tree Top, which has continually maintained its commitment to growers and nutritious, natural products, has been a significant contributor.