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Description - Understanding Advertising by Emma Carlson Berne

Nobody believes they are influenced by advertising but everybody is wrong about that. Advertising assaults us daily on tv on the internet on the streets of our cities everywhere we look and even when we don't think we're looking. Easy-to-understand text simple infographics and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.

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