Understanding Disney by Janet Wasko (9780745614847)

Description - Understanding Disney by Janet Wasko

Since the 1930s the Walt Disney Company has produced characters,
images, and stories which have captivated audiences around the
world. How can we understand the appeal of Disney products? What is
it about the Disney phenomenon that attracts so many children as
well as adults?

In this major new book, Janet Wasko examines the processes by
which the Disney company - one of the largest media and
entertainment corporations in the world - manufactures the
fantasies which enthrall millions. She analyses the historical
expansion of the Disney empire, examines the content of Disney's
classic films, cartoons and TV programs and shows how they are
produced, considering how some of the same techniques have been
applied to the Disney theme parks. She also discusses the reception
of Disney products by different kinds of audiences. By looking at
the Disney phenomenon from a variety of perspectives, she provides
a fresh and comprehensive account of one of the most significant
media and cultural institutions of our time.

This important book by a leading scholar of the entertainment
industries will be of great interest to students in media and
cultural studies and will appeal to a wide readership.

Buy Understanding Disney by Janet Wasko from Australia's Online Independent Bookstore, BooksDirect.